零 O N E – A J J C O L

公司的互动创意新作，类似一个小游戏，将他下载到手机里，运行打开摄像头你就会看到一只憨态可掬的小熊出现在真实生活中，小熊根据你不同场景的切换也会有相应的动作以及“惨叫声”，比如撞车，从高处摔下来等等。当玩家还处在娱乐气氛中时，游戏结束出现呼吁口号“在现实当中，这并不好笑。野生动物的命运，在你手里。”

以下型号手机均可试玩”命运在你手中”

Nokia 5730 XpressMusic, Nokia N86 8MP, Nokia E55, Nokia E75, Nokia 6710 Navigator, Nokia 6720 Classic, Nokia 5630 XpressMusic, Nokia E63, Nokia N79, Nokia N85, Nokia E66, Nokia E71, Nokia 5320 XpressMusic, Nokia 6220, Nokia N78, Nokia N96, Nokia 6210 Navigator, Nokia N82, Nokia E51, Nokia N95 8GB, Nokia N95, Nokia N81, Nokia N81 8GB, Nokia 6121, Nokia 6120, Nokia 5700, Nokia E90, Nokia 6110 Navigator, Nokia N76, Nokia 6290, LG-KT615, LG-KT610, LG KS10, Samsung I7110, Samsung INNOV8, Samsung SGH-L870, Samsung SGH-G810, Samsung SGH-i560, Samsung SGH-i550, Samsung SGH-i450, Samsung SGH-i400, Samsung SGH-i520.

the website address is www.wwfchina.org/bear
(english: www.wwfchina.org/bear/en)

http://v.youku.com/v_show/id_XODY0MjU2NTI=.html

请各位路人好汉转走奔告！～

BBH China launches mobile push for WWF

Bartle Bogle Hegarty (BBH) China is using a world first mobile application that literally puts the fate of wildlife in your hands. The campaign, featuring a mobile game with a conservation message, uses a groundbreaking technology – the Shijie Lens Technology – developed by social digital nature system (SDNS) company Qdero, and is the first and only mobile application where the real world and virtual world meet in real time.

Central to the mobile game is a virtual bear that represents wildlife whose survival and natural habitat is constantly threatened. The bear struggles to adapt to an unfamiliar habitat – the surroundings of your office, home, or city seen through the eyes of your camera phone.

Once the application is downloaded from the WWF China homepage and the game selected, point your camera phone anywhere and you will see the virtual bear – that bumps into walls, trips down stairs, and runs away from moving cars.

The technology simply tracks the real environment the bear is in and translates this into a three-dimensional computer model that allows the bear to calculate its position on the phone screen. The campaign was conceived to engage China’s urban youth with WWF China’s campaign to raise awareness about bio-diversity protection, calling on people to pay attention to the loss of wildlife habitat and support the preservation of threatened eco-systems.
The mobile game ends with the message ‘Wildlife’s fate is in your hands’ – and gives users the opportunity to get involved or spread the campaign immediately.The sign up button links you to the WWF China action webpage and the share button immediately opens your SMS address book, for easy viral sharing.

“The challenge was to get into the world of Chinese youth and engage them with the WWF cause in a fun, interactive and even infectious way. Given that fifty percent of youth in China play mobile games, our partnership with Qdero’s new technology was an ideal route ,” says Christine Ng, Managing Director, BBH China.

The game translates bio-diversity conservation into a simple visual language that is particularly appealing to the youth, whose support is increasingly vital to our conservation efforts” says Jing Hui, WWF China’s Director of Communications.

Tags: BBH, 互动, 小熊